TABLE OF CONTENTS

List of illustrations ……………………………………………………………………………………………………. p. 7

List of abbreviations ………………………………………………………………………………………………… p. 8

Acknowledgements …………………………………………………………………………………………………. p. 9

Abstract ………………………………………………………………………………………………………………… p. 10

Chapter 1, Introduction ………………………………………………………………………………………….. p. 11

Chapter 2, Literature Review …………………………………………………………………………………… p. 14
2.1. The French SMEs going to ASEAN countries ………………………………………………….. p. 14
2.1.1. The ASEAN countries …………………………………………………………………………. p. 14
2.1.2. The French Wine industry ………………………………………………………………….. p. 18
2.2. International marketing ……………………………………………………………………………… p. 19
2.2.1. Definition …………………………………………………………………………………………. p. 19
2.2.2. The eclectic paradigm ……………………………………………………………………….. p. 20
2.3. Internationalization of SMEs ……………………………………………………………………….. p. 21
2.3.1. Definition …………………………………………………………………………………………. p. 21
2.3.2. The Uppsala model …………………………………………………………………………… p. 23
2.3.3. The International New Ventures theory ………………………………………………. p. 25
2.3.4. The Network theory ………………………………………………………………………….. p. 26
Chapter 3, Methodology …………………………………………………………………………………………. p. 30
3.1. Research questions …………………………………………………………………………………….. p. 30
3.2. Research purpose ………………………………………………………………………………………. p. 31
3.3. Research objectives ……………………………………………………………………………………. p. 31
3.4. Research philosophies ………………………………………………………………………………… p. 32
3.4.1. Research philosophy …………………………………………………………………………. p. 33
3.4.2. Research approach ……………………………………………………………………………. p. 35
3.4.3. Research strategy ……………………………………………………………………………… p. 36
3.4.4. Research choice ……………………………………………………………………………….. p. 37
3.4.5. Time horizon ……………………………………………………………………………………. p. 37
3.4.6. Data collection and analysis ……………………………………………………………….. p. 38
3.5. Population and sampling …………………………………………………………………………….. p. 39
3.6. Plan ………………………………………………………………………………………………………….. p. 40
3.6.1. Practical efforts and research limitations …………………………………………….. p. 40
3.6.2. Personal bias ……………………………………………………………………………………. p. 40
3.6.3. Research ethics ………………………………………………………………………………… p. 41
3.6.4. Time allocation ……………………………………………………………………………………….. p. 41
3.7. Reliability and validity ……………………………………………………………………………………….. p. 42
3.8. Summary of the methodology used …………………………………………………………….. p. 43