TABLE OF CONTENTS

INTRODUCTION 7
BACKGROUND OF RESEARCH 7
RATIONALE OF RESEARCH 9
RESEARCH AIM AND OBJECTIVES 11
RESEARCH QUESTIONS 12
SUB-RESEARCH QUESTIONS? 12
LITERATURE REVIEW 13
TOURIST TRAVEL DECISION MAKING 13
TERRORISM AND ITS FORMS 14
SEVERITY OF IMPACT OF TERRORISM ON TOURISM INDUSTRY 15
MULTI-FACETED IMPACT OF TERRORISM 16
POLITICAL REACTIONS AND INDUSTRY LEVEL IMPACT OF INTERNATIONAL TERRORISM 18
SHORT-TERM AND LONG-TERM TOURIST RESPONSES TO TERRORISM 18
TERRORISM: RISKS AND THEIR PERCEPTIONS 19
TERRORISM AND ROLE OF MEDIA: CASES OF SPAIN AND EGYPT 21
CURRENT STATE OF TERRORISM: PERSPECTIVE OF NORTHERN IRISH TOURISTS 22
IMPACT OF COGNITIVE AND AFFECTIVE ASPECTS OF DECISION MAKING 25
BRANDING DESTINATION IMAGE: CASE OF PARIS 26
SUMMARY 26
RESEARCH METHODOLOGY 28
INTRODUCTION TO THE CHAPTER 28
RESEARCH DESIGN 28
RESEARCH METHOD 29
RESEARCH PHILOSOPHY 30
RESEARCH APPROACH 30
DATA COLLECTION 31
PRIMARY DATA COLLECTION 31
SECONDARY DATA COLLECTION 32
SAMPLING 32
DATA ANALYSIS 33
ACCESSIBILITY AND RELIABILITY 33
ETHICAL CONSIDERATIONS 34
LIMITATIONS IN THE DATA COLLECTION 34
SUMMARY OF THE CHAPTER 35
RESULTS 36
INTRODUCTION 36
RESULTS 37
CORRELATION ANALYSIS 60
REGRESSION 60
THEMATIC ANALYSIS 63
IMPACT OF TERRORISM ON TOURISM IN PARIS AND ECONOMY IMPLICATIONS 63
PSYCHOLOGICAL STATE OF GENERAL POPULATION AND ITS DOMINATION RESULTING IN
VARIATION IN TOURISM 64
ROLE OF INTERNATIONAL MEDIA IN SUPPORTING OR DAMAGING THE TOURISM INDUSTRY IN A
REGION 65
STEPS TO BE TAKEN BY AUTHORITIES FOR MINIMISING NEGATIVE IMAGE OF PARIS TOURISM 65
DISCUSSION 66
CONCLUSIONS AND RECOMMENDATIONS 67
CONCLUSIONS 67
RECOMMENDATIONS 68
FUTURE RESEARCH IMPLICATIONS 69
PERSONAL REFLECTION 70
REFERENCES 72
APPENDICES 77
APPENDIX-1: CHARTS DEPICTING IMPACT OF BRUSSELS ATTACK 77
QUESTIONNAIRE SURVEY 79