Table of Contents

Statement of Academic Honesty ……………………………………………… 1
I. Abstract …………………………………………………………………….. 2
II. Introduction ………………………………………………………………… 8
Background ……………………………………………………………………………………… 8
Contextual Setting for the Study ………………………………………………………. 9
Dubai’s Healthcare Architecture …………………………………………………….. 12
III. Literature Review ……………………………………………………….. 14
Conceptual Foundations …………………………………………………………………. 14
Why Do We Need Innovation in Healthcare? ………………………………….. 14
Innovation in Healthcare ………………………………………………………………… 16
The Revolution of Mobile Apps in Healthcare …………………………………. 17
Marketing Perspective …………………………………………………… 20
Operations Perspective ………………………………………………….. 21
Strategic Perspective …………………………………………………….. 22
The Impact of Mobile Apps on Healthcare …………………………….. 23
Risks ………………………………………………………………………. 24
Challenges ……………………………………………………………….. 25
What is Needed? …………………………………………………………………………….. 26
Medical Apps in Action ………………………………………………………………….. 29
Innovation and Mobile Apps on Business Restructuring …………………. 30
Healthcare in Dubai ……………………………………………………………………….. 31
The Case of Emergency Medical Services (EMS) …………………………….. 32
Conceptual Model ………………………………………………………………………….. 33
Research Questions ………………………………………………………………………… 34
IV. Methodology …………………………………………………………….. 36
Study Design ………………………………………………………………………………….. 36
Sampling ………………………………………………………………………………………… 36
Data Collection ………………………………………………………………………………. 37
The Survey …………………………………………………………………………………….. 39
Methods of Analysis ……………………………………………………………………….. 39
The Approach ………………………………………………………………………………… 40
Anticipated Challenges …………………………………………………………………… 40
V. Findings …………………………………………………………………… 42
The Emerging Categories ……………………………………………………………….. 42
The Final Sample …………………………………………………………………………… 42
Results …………………………………………………………………………………………… 43
Profile of Interviewees …………………………………………………… 43
The ‘Yes’ Dyad ……………………………………………………………. 45
The ‘No’ Gang ……………………………………………………………. 47
On Business Restructuring ………………………………………………. 49
VI. Discussion ……………………………………………………………….. 51
A Hard Trend ………………………………………………………………………………… 51
A Common Ground ……………………………………………………………………….. 53
Challenges ……………………………………………………………………………………… 54
Infrastructure ………………………………………………………………………………… 55
Business Restructuring …………………………………………………………………… 58
Sustainability of Mobile Apps …………………………………………………………. 59
Policy Implications …………………………………………………………………………. 60
Implications for Literature …………………………………………………………….. 61
Strengths of the Study …………………………………………………………………….. 61
Limitations …………………………………………………………………………………….. 62
Recommendations ………………………………………………………………………….. 62
VII. Conclusion …………………………………………………………….. 65
VIII. Reflective Learning …………………………………………………… 67
Choosing the Topic …………………………………………………………………………. 67
Study Design ………………………………………………………………………………….. 67
Data Analysis …………………………………………………………………………………. 68
On a Personal Level ……………………………………………………………………….. 68
Application of knowledge ……………………………………………………………….. 69
IX. Bibliography …………………………………………………………….. 70
X. Appendices ……………………………………………………………….. 77
Appendix A: Matched Survey Questions with Research Questions ….. 77
Appendix B: Data Tabulation …………………………………………………………. 83
The ‘Yes’ Dyad ……………………………………………………………. 83
The ‘No’ Gang ……………………………………………………………. 88