Table of contents

Chapter 1: Introduction
1.1 Problem background
1.2 Research purpose and research questions
1.3 Limitations
1.4 Definitions of key terms
1.5 Disposition of the study
Chapter 2: Literature review
2.1 Green marketing
2.1.1 Green consumer behavior; consumer confusion
2.2 Eco-labeling; a part of green marketing
2.2.1 The background of eco-labeling
2.2.2 Eco-market
2.2.3 Can Eco-labeling be used as a Consumer Decision Tool
2.3. Consumer purchase behavior
2.3.1 The consumers purchase process
2.3.2 The Green consumer purchasing model
2.4 Consumer categories
2.5 The Attitude-norm-behavior Relationship
2.5.1 The Fishbein Model
2.6 Factors having influence on Consumers purchase Behavior
2.6.1 Consumer Awareness and Knowledge
2.6.2 Eco-motivation
2.6.3 Price, Packaging, package resealability or Brand
2.6.4 Demographic Factors influencing the consumer
2.7 My Study Framework
2.7.1. Suggested Research Testing Model and positioning of study
Chapter 3: Research Methodology
3.1 Research Philosophy or Perception of Knowledge
3.2 Research Approach and Strategy
3.3 Research Design
3.4 Data Collection Methods
3.5 Social-Survey Questionnaire
3.6 Ethical Consideration
3.7 Truth Criteria
3.7.1 Reliability
3.7.2 Validity
3.7.3 Replication
3.8 Practical Methodology
3.8.1. Research Sample
3.8.2. Research Preconception
3.8.3. Designing and Pre-testing of the Questionnaire
3.8.4. Statistical Tests
3.8.5. Questionnaire coding
Chapter 4: Data Analysis and results discussion
1. Frequency Table
2. Factor Analysis
Chapter 5: Conclusion of the Study
5.1 The Influencing Factors
5.1.1 My Research Contribution
5.1.2 Research Recommendations
References
Appendices

Questionnaire in English