Table of Contents

1. Introduction……………………………………………………………………………1
2. Literature Review………………………………………………………………………4
2.1 Literature Review Introduction……………………………………………………..4
2.2 Brazilian students community growth in Ireland………………………………….4
2.2.1 Introduction………………………………………………………………..4
2.2.2 Language students…………………………………………………………5
2.2.3 Science without Borders……………………………………………………6
2.2.4 Demographics………………………………………………………………7
2.2.5 Conclusion…………………………………………………………………8
2.3 Trade connections growth between Brazil and Ireland……………………………8
2.3.1 Introduction………………………………………………………………..8
2.3.2 Irish companies in Brazil…………………………………………………..9
2.3.3 Brazilian companies in Ireland……………………………………………10
2.3.4 Irish bilateral trade with Brazil in recent years…………………………..10
2.3.5 Conclusion………………………………………………………………..11
2.4 Tourism growth perspective between Brazil and Ireland…………………………12
2.4.1 Introduction………………………………………………………………12
2.4.2 Irish efforts towards Brazilian visitors……………………………………12
2.4.3 Brazilian efforts towards Irish visitors……………………………………13
2.4.4 Conclusion………………………………………………………………..14
2.5 The economic effects resulting from the creation of direct flights……………….14
2.5.1 Introduction………………………………………………………………14
2.5.2 Summary of prior works…………………………………………………15
2.5.3 The case of Ireland and Brazil……………………………………………16
2.5.4 Conclusion………………………………………………………………..18
2.6 Literature Review Conclusion……………………………………………………19
3. Methodology…………………………………………………………………………20
3.1 Methodology Introduction……………………………………………………….20
3.2 Research Design………………………………………………………………….21
3.2.1 Research Philosophy……………………………………………………..21
3.2.2 Research Approach……………………………………………………….22
3.2.3 Research Strategy…………………………………………………………24
3.2.4 Sampling – Selecting Respondents……………………………………….25
3.3 Data collection instruments………………………………………………………25
3.4 Data analysis procedures…………………………………………………………27
3.5 Research Ethics…………………………………………………………………..28
3.6 Limitations of Methodology………………………………………………………28
4. Data Analysis and findings…………………………………………………………..30
4.1 Introduction………………………………………………………………………30
4.2 Questionnaire directed at Brazilian passengers residents in Ireland……………..30
4.2.1 Data analysis – Results from questionnaire aimed at Brazilians………….33
4.2.1.1 Hypothesis 1 – “Brazilians who are settled in Ireland (long-term in the
country) travel to Brazil at least once a year”………………………..33
4.2.1.2 Hypothesis 2 – “Brazilians who are married or in an established
relationship travel to Brazil more often”……………………………..34
4.2.1.3 Hypothesis 3 – “Brazilians living in Ireland would travel more often to
Brazil if there was a direct flight between the two countries”……….38
4.2.2 Most frequent hubs in trips between Brazil and Ireland…………..……..39
4.3 Questionnaire directed towards potential Irish tourists to Brazil…………………41
4.3.1 Data analysis – Results from questionnaire aimed at potential Irish tourists
to Brazil……………………………………………………………….….44
4.3.1.1 Hypothesis 4 – “Irish tourists who have never been to Brazil would be
more likely to choose the country as a tourism destination with the
creation of a direct flight between Brazil and Ireland”……………….44
4.3.1.2 Hypothesis 5 – “Irish visitors who have higher annual household
income stay for a longer period in Brazil”……………………………46
4.3.1.3 Hypothesis 6 – “Irish visitors who have higher annual household
income would be willing to pay more for a direct flight”……………47
5. Discussion……………………………………………………………………………49
5.1 Introduction………………………………………………………………………49
5.2 Hypothesis discussion……………………………………………………………49
5.3 Research question and sub questions…………………………………………….52
5.3.1 Sub question 1 – “What are the travelling habits between Brazil and
Ireland of Brazilians living in Ireland?”…………………………………..53
5.3.2 Sub question 2 – “What are the bilateral trade links between Brazil and
Ireland?”………………………………………………………………….53
5.3.3 Sub question 3 – “What is the current interest of Irish people regarding
Brazil as a tourism destination?”…………………………………………54
5.3.4 Sub question 4 – “What would be the economic benefits of the creation of
a direct flight between Brazil and Ireland?”……………………………..54
5.3.5 Research question – “Is there sufficient demand for the creation of a direct
flight between Brazil and Ireland?”………………………………………55
5.4 Limitations of research……………………………………………………………56
5.5 Contribution of this project for the area………………………………………….57
6. Conclusions and recommendations…………………………………………………..58
6.1 Research recommendations………………………………………………………60
6.2 Practical recommendations……………………………………………………….60
6.2.1 Frequency of flights………………………………………………………60
6.2.2 Ideal price range of flights………………………………………………..61
6.2.3 Cities to fly from/into Brazil……………………………………………..62
7. Reflection on learning………………………………………………………………..63
References……………………………………………………………………………….67
Appendices……………………………………………………………………………….72