Table of Content

DECLARATION OF OWNERSHIP …………………………………………………………………………… 2
AKNOWLEDGMENT ……………………………………………………………………………………………… 3
List of Tables ………………………………………………………………………………………………………… 4
List of Figures ………………………………………………………………………………………………………. 6
ABSTRACT …………………………………………………………………………………………………………… 10
1. INTRODUCTION …………………………………………………………………………………………. 11
2. LITERATURE REVIEW ……………………………………………………………………………….. 14
2.1. Introduction ………………………………………………………………………………………………. 14
2.2. Concept of Quality …………………………………………………………………………………….. 14
2.3. Quality Management ………………………………………………………………………………….. 16
2.4. Retail from the point of discount store view ………………………………………………….. 17
2.5. The Importance of Quality Management in Discount stores ……………………………. 20
3. Total Quality Management …………………………………………………………………………….. 23
4. The History of Aldi ……………………………………………………………………………………….. 31
5. Aldi Quality Management ………………………………………………………………………………. 34
7. Aldi – Case Study of Quality Management …………………………………………………………. 36
7.1. Aldi Approach of Total Quality Management …………………………………………….. 36
7.2. Quality in the store …………………………………………………………………………………….. 41
7.3. Suppliers …………………………………………………………………………………………………… 42
7.4. Conclusions ……………………………………………………………………………………………. 44
8.RESEARCH METHODOLOGY ………………………………………………………………………… 45

8.1. Research Questions: …………………………………………………………………………………… 46
8.2. Research Philosophy ………………………………………………………………………………….. 47
8.3. Research Approach: Deductive……………………………………………………………………. 48
8.4. Research Strategy: Survey Strategy ……………………………………………………………… 49
8.5. Research Choices: Mixed-Method……………………………………………………………….. 50
8.6. Time Horizon: Cross-Sectional Study ………………………………………………………….. 51
8.7. Sample: Simple Random…………………………………………………………………………….. 51
8.8. Data Collection………………………………………………………………………………………….. 52
8.9.Ethics, Reliability and Validity…………………………………………………………………….. 57
9. RESEARCH ANALYSIS AND FINDINGS……………………………………………………….. 59
9.1. Analysis: Questionnaires…………………………………………………………………………….. 59
9.2. Findings: Quantitative Research ………………………………………………………………….. 86
9.3. Analysis: Observation Day …………………………………………………………………………. 87
9.4. Findings: Qualitative Research ……………………………………………………………………. 90
10.DISCUSSION ………………………………………………………………………………………………… 91
11.CONCLUSIONS…………………………………………………………………………………………….. 97
12.RECOMMENDATIONS ……………………………………………………………………………….. 100
BLIOGRAPHY …………………………………………………………………………………………………. 102
PENDIX ……………………………………………………………………………………………………………. 106